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At Rooted Roasters, we craft coffee that honors the hands of hardworking farmers, celebrating their dedication in every sip. Our roasting artistry captures unique flavors, and our commitment to fair practices supports coffee communities worldwide. Join us in a special coffee journey where every cup pays homage to those who inspire our craft.
Greetings! Welcome to the heart and soul of our coffee journey—meet Mike Kang and Victor Cisneros, two dedicated dads and trusted friends turned business partners on a caffeinated quest. United by a shared passion for exceptional coffee, they’ve embarked on a thrilling venture into the world of coffee roasting. Both proud family men, Mike and Victor are husbands to their beautiful wives, Jocelyn and May, and proud parents to two young, energetic kids each. Our story began in the bustling halls of UCLA, where their professional paths crossed. Over time, the bonds of friendship deepened, and they found common ground in their appreciation for the artistry of coffee.
Fueled by a shared vision, we decided to channel our passion for great coffee into a venture that would not just serve our community but also educate and elevate the coffee-drinking experience. The decision to dive into coffee roasting wasn't taken lightly—we understand the competitive nature of the market and the myriad misconceptions that often shroud the world of specialty coffee.
In our pursuit, we've identified a gap—one we are determined to fill. We envision a space where excellent, locally roasted coffee is not a luxury but a daily delight. Our commitment is to deliver high-quality beans without the pretentiousness often associated with the coffee culture. We believe in making exceptional coffee accessible, affordable, and relatable to everyone. As we embark on this venture, our mission goes beyond providing a caffeine fix. We aim to be a source of education, unraveling the complexities of coffee for the everyday enthusiast. We want to share our passion for the craft, emphasizing the attention to detail that goes into every roast. So, whether you're a seasoned coffee aficionado or just starting your journey, join us in exploring the world of coffee—one that's rich in flavor, culture, and community.
Together, let's redefine the coffee experience in the greater Los Angeles area and beyond. Here's to sipping, savoring, and sharing the joy that a great cup of coffee brings. Cheers!